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In mathematics (specifically algebra), an identity matrix is a special kind of matrix that, when multiplied by another matrix, doesn't change its value. But what is an identity matrix in the context of marketing? It's clean. Predictable. Structurally essential.

Go to market tools (also known as tech stack marketing) are the most critical component of your enter GTM strategy.

Website intelligence solutions are reshaping the scene. These tools can now reveal identities of up to 70% of US website visitors. This gives you a clear view of your GTM metrics.

While 70% of B2B organizations implement Account-Based Marketing (ABM) strategies, the majority struggle to identify and connect with their target accounts at crucial moments.

Companies using data are 3X more likely to make better decisions, yet most businesses fail with their effective go-to-market strategy. Without a clear go-to-market framework, they target the wrong audiences and waste resources - directly hurting profits.

‍Visitor identification through RB2B remains a popular choice among B2B companies wanting to identify b2b traffic, but users increasingly feel frustrated with its limitations and actively search for better alternatives.

Traditional ABM platforms typically require investments exceeding $120,000 annually while delivering restricted person-level insights. Identity Matrix's ABM 2.0 solution outperforms conventional approaches through advanced capabilities:

Account-based marketing platforms will cost businesses 40-60% more than they should in 2025. The campaign performance gains remain minimal. Our analysis of 200+ companies shows organizations waste money on features they barely touch in their abm marketing software.