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What is Demandbase?
Demandbase is a legacy account based marketing (ABM) platform that identifies in-market accounts and companies visiting your website. It's strictly a company-level platform, not a person-level GTM platform like Identity Matrix.
Who typically uses Demandbase?
Due to pricing, Demandbase is primarily an enterprise software. It's cost-prohibitive for smaller teams. While sales does get value out of Demandbase's target account suggestions, it's primarily used to run custom audience campaigns via Display ads toward your target accounts.
What does Demandbase pricing look like?
Demandbase, like 6Sense, is an enterprise ABM platform. Therefore, the cost usually starts at $50k per year and grows into the $250k+ price range as you grow. They charge for seats, target accounts, credits, and more. Identity Matrix is based solely on website traffic volume. It will never charge for seats or team size.
Is Demandbase easy to implement?
Typically, no. Reviews suggest implementation of Demandbase is easier than 6Sense; however, it can still take several months to implement. It requires complex integrations across websites, CRMs, contact databases, and ad platforms. Consultants are often required to get the job done well to maximize results.
Does Demandbase provide marketing analytics?
Yes, at a company level. Demandbase is strictly account-level intelligence. It can tell you what companies were on your site and it collects 3rd party signals to tell you what accounts are supposed to be in-market. Identity Matrix, on the other hand, provides person and persona-level analytics, attribution, contact info, and more.