Why choose Identity Matrix over Koala?

Koala

Koala, like RB2B, is trying to compete in the visitor identification space. However, with it's primary source of data coming from Clearbit and only de-anonymizing 20-30% of website visitors, the company is seeing users switch to Identity Matrix every day.

Where Identity Matrix is ahead

2-3X More Leads Identified

Work & Personal Contact Data

ICP Journey Analytics

More Cost-Effective

Where Identity Matrix is behind

Limited to Web Intent

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2-3X More High-Intent, In-Market Leads

While Koala is an upcoming play in the visitor identification space, it only de-anonymizes 20-30% of US visitors. Numbers speak for themselves: Identity Matrix identifies 50-70%, includes advanced ICP journey analytics, and is the #1 source of mobile data on the market.

Lead Identification

Lead Identification

Lead Identification Rate

50-70%

20-30%

Page Intent Analysis

Lead Scoring

Page View History

Lead Export

Work Contact Info

Personal Contact Info

Mobile Phone

Integrations

HubSpot

Salesforce

ActiveCampaign

Apollo

Marketo

Pricing

Free Trial

Starting Price

$149

$500

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