Why choose Identity Matrix over Koala?

Koala

Koala, like RB2B, is trying to compete in the visitor identification space. However, with it's primary source of data coming from Clearbit and only de-anonymizing 20-30% of website visitors, the company is seeing users switch to Identity Matrix every day.

Meet the ultimate AI GTM Platform with Identity Matrix.

Excellent technical skills and very good to work with

The team conceived and set up our ABM system using our existing toolset, augmented by their toolset, quickly and efficiently. They trained our sales leads and built out our reporting. They "got it" in the sense that they built the most critical areas first, ran an MVP before rolling out wider, and are now doing refinements.

The team has been super responsive (quick and intelligent responses) with NO hold-ups from project managers or other intermediaries.

Their pricing was fair and transparent, which I have yet to experience with other rev ops partners.

I'd feel good recommending this team to any company that needs rev ops/ ABM build outs and does not want to invest in a 6sense type full platform.

Thomas R.

Chief Marketing Officer
FACE TO FACE COMPARISON

See Why Customers See a Higher ROI with Identity Matrix.

vs
Koala

Identifies 1/3 of Web Traffic

De-anonymize just 20% of anonymous US web traffic.

Identity Matrix

Identify 3-5x More Web Visitors

Person-level identification for 70% of US web visitors.

Koala

Limited Behavioral Analytics

Does not provide the full customer journey visualization.

Identity Matrix

Visualize the Customer Journey

See your traffic quality and the full 360 customer journey.

Koala

Multi What? Limited Attribution

No visibility into multi-touch attribution and AI insights.

Identity Matrix

Multi-Touch Attribution

Segment your ICP and attribute every touch point.

FREE TRIAL →

3-5X More High-Intent, In-Market Leads

While Koala is an upcoming play in the visitor identification space, it only de-anonymizes 20-25% of US visitors. Numbers speak for themselves: Identity Matrix identifies 70%, includes advanced ICP journey analytics, and is the #1 source of mobile data on the market.

FEATURE

Lead Identification
Lead Identification Rate
50-70%
20-25
Page Intent Analysis
Lead Scoring
Page View History
Work Contact Info
Personal Contact Info
Mobile Phone
Integrations
HubSpot
Salesforce
ActiveCampaign
Apollo
Marketo
Clay
Pricing
Free Trial
Starting Price
$149
$500

Ready to boost your pipeline?No contracts, no fees, and no mandatory upgrades.

Lead generation has never been easier…

Start FREE Trial