MARKETING

cheat against the competition

Competitors don't fight fair. Neither do we. For those of us that can't out-spend the competition, we have to market smarter. To do that, we drive and identify high-intent, in-market leads before others even get a whiff.
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Marketing Capabilities

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Traffic Quality by Source
360 Attribution
AI Optimization
Conversion Rate Optimization

Measure Traffic Quality by Source

Clicks and leads aren't created equal. We want to know which sources drive the best traffic. Anonymous analytics platforms can't tell you this. Identity Matrix can. We identify 70% of US web visitors, where they came from, and how they behave.
Ensure every campaign dollar is spent well on the right traffic, and then use behavioral analytics to increase conversions. Send these high-intent, in-market leads directly to your sales team for further outreach while you use our integrations to retarget them across every major ad platform.

360 Attribution

The average person visits a site 7-10 times before they convert. The problem? Analytics platforms today only show you top, middle, and bottom of funnel touch points in aggregate. You can't see every touch point, segmented to your ICP, that affects the buying journey.
See every single touch point, attribute revenue to your middle-of-funnel content, and spend more time creating campaigns that truly convert. Every marketer talks about multi-touch attribution but there hasn't been a comprehensive solution to date. That's what we're changing with Identity Matrix.

AI Optimization

Identity Matrix has partnered with Oracle to help provide AI optimization recommendations across the buyer journey. This means we take your attribution, traffic quality, ICP, behavior, and more to identify areas of improvement in the buyer journey.
You can use data scientists to try to decipher anonymous data, or you can quickly use AI recommendations based on every data point we capture to understand the journey and optimize it as you go. You can also leverage our AI lead scoring to send the right leads to your sales team at the right time.

Conversion Rate Optimization

COMING SOON: Identity Matrix uses AI to learn everything about your marketing efforts: what you sell, who your ICP is, and how each lead behaves. We then understand the context and layout of your site to provide AI recommendations for on-page conversions.
Entering your site into ChatGPT will provide overly generic recommendations, as it doesn't have the data on your company specifically that we do. Based on this mass amount of data, we're able to provider hyper-personalized suggestions that help increase conversions by 3-5x compared to traditional tools.
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More Use Cases

The Identity Matrix platform is a full Go-To-Market Suite. We enables sales, demand generation, marketing, ABM campaigns, and more. We combine person-level identification, AI, and analytics tools to help you reduce the cost of growth.

Sales

Turn cold outbound into warm outreach with person-level identification.
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Demand Generation

Drive sales-ready leads for your team while consolidating your growth stack.
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ABM

Replace legacy ABM systems with a person-level ABM platform for 3-5x ROI.
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Why Use Identity Matrix for  Marketing?

Hedge Your Risk

Ensure every PPC dollar, SEO article, and social post turn into actionable, sales-ready leads.

Campaign Impact

Understand the impact every campaign has on the buyer journey, from top to bottom.

Omni-Channel

Reach your audience across every channel: from ad networks to email nurturing.

Sales-Ready Leads

Leverage our person-level identification of US web traffic to send sales-ready leads to your team.
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See What Our Users Say

Great product! 100% recommended!

‍It is an excellent tool to turn anonymous clicks and page views into tangible leads by identifying individuals and companies behind the web visits. Versatile to use and easy to integrate. The implementation was simple and clear. Also, their support is very kind and quick to answer and be helpful

Jean H.

Marketing Operations

Replace Company ID
with Person ID

Other platforms will tell you "Microsoft was on your site". .
.. who cares? 

We tell you who, when, and how each person interacts with your site so you know the exact decision maker to contact.
FAQ

Get answers: Marketing FAQs

What if I already identify visitors?

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Identity Matrix identifies 70% of US web visitors on your site. That is 4x greater than any other platform on the market. The dirty little secret? Other platforms buy the same data from the same source. Our advanced digital fingerprinting goes far beyond a single source of data. See our in-depth competitor comparisons here.  

What if I use 6Sense or Demandbase? 

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Legacy ABM platforms are insanely expensive for limited data: it's account-level info. Imagine paying a fraction for a person-level ABM platform. We combine de-anonymization, analytics, attribution, retargeting, contact info, and much more into a single platform.

Can I enrich my current data?

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Yes! You can absolutely connect your CRM, marketing forms, and more to Identity Matrix for enrichment. With our real-time contact scraping and verification, you will have industry-leading contact info for all of your leads and accounts across your platforms.  

What are contract lengths?

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Our standard plans are month-to-month. We do provide discounts for annual contracts; however, you are not obligated to do this. For enterprise plans, we do provide quarterly and annual options, meeting your budget needs with a hyper-personalized pricing plan.

Ready to boost your pipeline?No contracts, no fees, and no mandatory upgrades.

Lead generation has never been easier…

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