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What is the difference between RB2B and Identity Matrix?
RB2B is focused primarily on small startups. Their capabilities are limited to their whitelabel version of LiveIntent. You end up paying for a middle-man for data you can buy yourself. That's also why RB2B identifies just 20% of website visitors. With Identity Matrix, you have 70% of your US web traffic at your fingertips with industry leading contact info (more accurate than ZoomInfo), person and persona-level analytics, and more.
How does RB2B pricing work compared to Identity Matrix?
RB2B charges you a credit for every single lead captured, even if it was for 1s and the person bounced. With Identity Matrix, we identify everyone we can and you only pay for the leads that you hand-select or that meet your custom lead score threshold, which can be changed by you at any time.
What is the difference in contact data provided by Identity Matrix v. RB2B?
Identity Matrix provides personal and work email, LinkedIn, address, and most importantly, the most accurate mobile phone data on the market. Everything is verified in real-time. On the other hand, RB2B only provides some LinkedIn profiles and occasional emails. However, users report that this data often leads to broken LinkedIn links and bad emails.
Why is RB2B bigger than Identity Matrix?
RB2B is phenomenal at LinkedIn marketing. They generate thousands of leads, but have 20% monthly churn according to their CEO. Identity Matrix is quickly catching up to RB2B, but started later and is focused on mid-market and enterprise accounts, although a startup plan is also offered.
How do Identity Matrix and RB2B identify anonymous website visitors?
RB2B primarily whitelabels LiveIntent's cookie matching. However, as cookies become less reliable thanks to Google and Apple privacy changes, the identification rate is expected to further decline. Identity Matrix uses complex digital fingerprinting and AI to match more than cookies: device IDs, hashed emails, MAIDs, etc. This keeps the company's identity resolution sky high even as privacy laws come down.