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Last Updated October 7, 2024
This Privacy Policy for Identity Matrix Inc. (“we” “us” or “our), describes how and why we might access, collect, store, use, and/or share (“Process”) your personal information when you use our services (“Services”), including when you:
· Visit our website at https://identitymatrix.ai/, or any website of ours that links to this Privacy Policy
· Use our software which allows customers to capture leads from the customer’s website and gather the personally identifiable information of visitors to customer’s website
· Engage with us in other related ways, including any sales or marketing activities
If you do not agree with our policies and practices set forth herein, do not use our Services.
1.WHAT INFORMATION DO WE COLLECT?
2.HOW DO WE PROCESS YOUR INFORMATION?
3.WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
4.DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5.HOW LONG DO WE KEEP YOUR INFORMATION?
6.HOW DO WE KEEP YOUR INFORMATION SAFE?
7.DO WE COLLECT INFORMATION FROM MINORS?
8.WHAT ARE YOUR PRIVACY RIGHTS?
9.CONTROLS FOR DO-NOT-TRACK FEATURES
10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
We collect personal information that you voluntarily provide to us when you register for the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
· names
· phone numbers
· email addresses
· mailing addresses
· usernames
· passwords
· contact preferences
· contact or authentication data
· billing addresses
· debit/credit card numbers[SS1]
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
We may collect data necessary to Process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Maxio LLC. You may find their privacy notice link(s) here: https://www.maxio.com/privacy-policy
We collect information through cookies or similar technologies. Additionally, third-party services that we may integrate with may use cookies.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. [SS4] [SL5] This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
· Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files.
Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
· Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
We Process your personal information for a variety of reasons, depending on how you interact with our Services, including:
· To facilitate account creation and authentication and otherwise manage user accounts. We may Process your information so you can create and log in to your account, as well as keep your account in working order.
· To respond to user inquiries/offer support to users. We may Process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
· To send administrative information to you. We may Process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
· To fulfill and manage your orders. We may Process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
· To send you marketing and promotional communications. We may Process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
· To deliver targeted advertising to you. We may Process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
· To protect our Services. We may Process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
· To evaluate and improve our Services, products, marketing, and your experience. We may Process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
· To identify usage trends. We may Process information about how you use our Services to better understand how they are being used so we can Improve them.
· To determine the effectiveness of our marketing and promotional campaigns. We may Process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
· To comply with our legal obligations. We may Process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information[SS6] . This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements[SS7] ).
When we have no ongoing legitimate business need to Process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further Processing until deletion is possible.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we Process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@identitymatrix.ai.
Withdrawing your consent: If we are relying on your consent to Process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided below.
However, please note that this will not affect the lawfulness of the Processing before its withdrawal nor, when applicable law allows, will it affect the Processing of your personal information conducted in reliance on lawful Processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send[SS8] , or by contacting us using the details provided below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
If you would, at any time, like to review or change the information in your account or terminate your account, you can:
· Log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected[SS9] . At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, lowa, Kentucky, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have Processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our Processing of your personal information. These rights may be limited in some circumstances by applicable law.
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:
· Right to know whether or not we are Processing your personal data
· Right to access your personal data
· Right to correct inaccuracies in your personal data
· Right to request the deletion of your personal data
· Right to obtain a copy of the personal data you previously shared with us
· Right to non-discrimination for exercising your rights
· Right to opt out of the Processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling*)
Depending upon the state where you live, you may also have the following rights:
· Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California's and Delaware's privacy law)
· Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Oregon's privacy law)
· Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California's privacy law)
· Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida’s privacy law)
How to Exercise Your Rights
To exercise these rights, you can contact us by emailing us at support@identitymatrix.ai, or by referring to the contact details at the bottom of this document.
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may email us at support@identitymatrix.ai or contact us by post at:
Identity Matrix Inc.
26200 Town Center Dr. Suite 145
Novi, MI 48375
United States
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have Processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our Processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please email us at support@identitymatrix.ai.