ACCOUNT BASED MARKETING

Person-level ABM

Legacy platforms will tell you what accounts to target, but they don't say who to target. Identity Matrix uses AI to marry these together. Know who, when, and how to target the right decision maker at every key account.
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ABM 2.0

The ROI for legacy ABM is dying. We need
‍Person-Level ABM.

Explore ABM 2.0

ABM Capabilities

Identify 70% of your US web traffic at a person level. Plus, get notified in real-time when someone for each account comes to your site. With ad integrations, retarget these decision makers across every platform.
Person-Level ID
Omni-Channel Marketing
Discover New Accounts
Optimize the Customer Journey

Person-Level Web Identification

De-anonymize 70% of your US web visitors. While legacy platforms like 6Sense and Demandbase will identify accounts... who cares? The person could've been completely unqualified. Identity Matrix will tell you who, when, and how every person engages with your content.
Our users see a 3-5x higher ROI when compared to legacy ABM platforms due to such a high portion of your traffic getting identified at a person level. Our goal is to cut down your need for account research, identify decision makers, and figure out how to reach them. We have market-leading data quality including for mobile phones.

Omni-Channel Marketing

Like any good ABM platform, we offer advanced ad segmentation and integrations. Put your leads on the right campaign based on their stage in the customer journey. We score and store the leads in the right systems for the right touch point.
Influence the buyer journey through ads, emails, warm outreach, and more. Integrate with your favorite tools and enrich the data across platforms. You're able to run full ABM campaigns right from a single platform and get notified in real-time when your target prospects engage with your brand.

Discover New Accounts

You might have a target list of accounts, but what if there are other high-intent, in-market accounts researching you? You wouldn't know without Identity Matrix. We help identify new accounts, customer look-alikes, who to contact at each one based on their research on your company already.
Legacy platforms might have offsite intent data, but the quick-to-close deals are those already researching you and your competitors. That's where our AI platform comes into play.

Optimize the Customer Journey

Are you feeding your leads the right ads, content, and outreach at the right time? It's impossible to know if you don't know who is engaging with your content at a person level.
Identity Matrix brings ABM to a person level, segments each lead, scores them, and stores them in your CRM or marketing tools. We enable ABM campaigns to see a 3-5x higher ROI than legacy platforms through this level intelligence. There isn't a platform on the market that competes with the hard, cold facts.
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More Use Cases

The Identity Matrix platform is a full Go-To-Market Suite. We enables sales, demand generation, marketing, ABM campaigns, and more. We combine person-level identification, AI, and analytics tools to help you reduce the cost of growth.

Sales

Turn cold outbound into warm outreach with person-level identification.
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Demand Generation

Drive sales-ready leads for your team while consolidating your growth stack.
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Marketing

AI optimizations, lead scoring, attribution, and more in a single platform.
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Why Use Identity Matrix for
Account Based Marketing?

Person-Level ID

De-anonymize 70% of US web visitors. Know who, when, and how to target each lead.

Real-Time Alerts

Notify your team when a target account visits your site, and let them know who visited.

3-5x Higher ROI

Legacy platforms are expensive. Identity Matrix is cost-effective with personalized plans for companies of all sizes.

Account Penetration

Skip hours of research with our AI that tells you which decision makers at each target account to focus on.
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See What Our Users Say.

Excellent technical skills and very good to work with

The team conceived and set up our ABM system using our existing toolset, augmented by their toolset, quickly and efficiently. They trained our sales leads and built out our reporting. They "got it" in the sense that they built the most critical areas first, ran an MVP before rolling out wider, and are now doing refinements.

The team has been super responsive (quick and intelligent responses) with NO hold-ups from project managers or other intermediaries.

Their pricing was fair and transparent, which I have yet to experience with other rev ops partners.

I'd feel good recommending this team to any company that needs rev ops/ ABM build outs and does not want to invest in a 6sense type full platform.

Thomas R.

Chief Marketing Officer

3-5x Higher ROI with Person-level ABM

Legacy platforms are incredibly expensive and provide limited data. Our AI makes your campaigns more efficient and cost-effective. Consolidate your tools into a single platform with Identity Matrix.

We're bring ABM 2.0 to the market, putting legacy platforms like 6Sense and Demandbase to shame.
FAQ

Get answers:
‍ABM FAQs

What if I already identify visitors?

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Identity Matrix identifies 70% of US web visitors on your site. That is 4x greater than any other platform on the market. The dirty little secret? Other platforms buy the same data from the same source. Our advanced digital fingerprinting goes far beyond a single source of data. See our in-depth competitor comparisons here.  

Question 2

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Legacy ABM platforms are insanely expensive for limited data: it's account-level info. Imagine paying a fraction for a person-level ABM platform. We combine de-anonymization, analytics, attribution, retargeting, contact info, and much more into a single platform.

Can I enrich my current data?

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Yes! You can absolutely connect your CRM, marketing forms, and more to Identity Matrix for enrichment. With our real-time contact scraping and verification, you will have industry-leading contact info for all of your leads and accounts across your platforms.  

What are contract lengths?

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Our standard plans are month-to-month. We do provide discounts for annual contracts; however, you are not obligated to do this. For enterprise plans, we do provide quarterly and annual options, meeting your budget needs with a hyper-personalized pricing plan.

Ready to boost your pipeline?No contracts, no fees, and no mandatory upgrades.

Lead generation has never been easier…

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