DEMAND GENERATION

Access sales-ready leads

The cost of demand generation has skyrocketed and continues to. It's time for a way to grow without spending more. With Identity Matrix, ensure every ad, article, and social post turns directly into sales-ready leads.
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Demand Gen Capabilities

Turn anonymous web visitors into sales-ready leads, retarget every user, and conquer attribution once and for all. Identity Matrix's AI go-to-market platform consolidates your demand generation efforts into a single platform.
Measure Traffic Quality
Sales-Ready Leads
Advanced Retargeting
Simplify Tech Stacks

Measure Traffic Quality

Every marketer wants to know if their traffic consists of their ICP. Are ads, content, and posts driving the right leads? With every analytics platform being anonymous, it's been impossible to assess until now.
Identity Matrix lets you analyze traffic quality by source, attribute every touchpoint, and fill your sales teams' funnel with sales-ready leads. Capture prospects on their first visit to your site and influence the entire buying journey before your competitors every know they exist.

Drive Sales-Ready Leads

Leads aren't created equal. Some fit your ICP and some don't. Others aren't in-market while others are. Identity Matrix identifies and segments every visitor on your site into the right segment.
Send ready-to-buy leads directly to your sales team while retargeting those earlier in the buyer journey across LinkedIn, Google Ads, and Meta. Never let a visitor that meets your ICP go to waste. Instead, hedge every dollar you spend on ads and marketing campaigns with person-level identification.

Advanced Retargeting

Legacy ABM platforms are great for ad retargeting, but only at the company level. With Identity Matrix, retarget the exact decision makers and influencers already on your site and engaged with your content. You can even retarget them with nurturing emails.
Segment your leads based on their interests and ICP into custom ad audiences on every major ad platform. Take omni-channel marketing to a new level by being everywhere at once... all from a single platform.

Consolidate MarTech Platforms

If you're like every other marketer, you're spending insane amounts of your budget across dozens of platforms. It's not only expensive, but is inefficient for marketing teams to deal with. Consolidate your demand generation, ABM, and marketing efforts into a single platform.
From traffic identification and data enrichment to retargeting and lead scoring, Identity Matrix was built to be the dream GTM platform our team always wanted.
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More Use Cases

The Identity Matrix platform is a full Go-To-Market Suite. We enables sales, demand generation, marketing, ABM campaigns, and more. We combine person-level identification, AI, and analytics tools to help you reduce the cost of growth.

Sales

Turn cold outbound into warm outreach with person-level identification.
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Marketing

AI optimizations, lead scoring, attribution, and more in a single platform.
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ABM

Replace legacy ABM systems with a person-level ABM platform for 3-5x ROI.
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Why Use Identity Matrix for
‍Demand Generation?

ID 70% of Web Visitors

Turn nearly every US web visitor into a lead. Segment, score, and enrich all in a single platform.

Data Enrichment

Get real-time enrichment and verification for your data across your CRM, marketing tools, and more.

Spend Less.

Combine a multitude of MarTech tools into a single platform with Identity Matrix.

Segmentation

Use advanced segmentation features like ICP, interests, and behavior to know who, when, and how to reach out.
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See What Our
Users Say.

Great tool for marketers and sales leaders to find prospects that were previously unknown.

Great user interface, solid customer service, and the price is very reasonable, especially given the value of the tool. It's amazing to be able to navigate website visitors that are actively seeking your products or software, and to have their contact information readily available in real-time. Very user-friendly solution, as well. It's super easy to deploy the tool and get up and running with very little ramp.

Matt M.

VP, Marketing

Make Demand Gen
Cost-Effective

According to HubSpot, it costs $1.61-$2.50 to acquire one dollar in net new revenue. That's insane. It's time marketers have a way to grow without trying to win the game of who can spend more.

Our platform was built by demand generation leaders for demand generation leaders.
FAQ

Get answers: Demand Generation FAQs

What if I already identify visitors?

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Identity Matrix identifies 70% of US web visitors on your site. That is 4x greater than any other platform on the market. The dirty little secret? Other platforms buy the same data from the same source. Our advanced digital fingerprinting goes far beyond a single source of data. See our in-depth competitor comparisons here.  

What if I use 6Sense or Demandbase? 

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Legacy ABM platforms are insanely expensive for limited data: it's account-level info. Imagine paying a fraction for a person-level ABM platform. We combine de-anonymization, analytics, attribution, retargeting, contact info, and much more into a single platform.

Can I enrich my current data?

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Yes! You can absolutely connect your CRM, marketing forms, and more to Identity Matrix for enrichment. With our real-time contact scraping and verification, you will have industry-leading contact info for all of your leads and accounts across your platforms.  

What are contract lengths?

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Our standard plans are month-to-month. We do provide discounts for annual contracts; however, you are not obligated to do this. For enterprise plans, we do provide quarterly and annual options, meeting your budget needs with a hyper-personalized pricing plan.

Ready to boost your pipeline?No contracts, no fees, and no mandatory upgrades.

Demand generation has never been easier…

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