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What is 6Sense?
6Sense is an enterprise-level account based marketing (ABM) platform. It identifies companies that are on your site and provides in-market account intelligence. However, the platform does not tell you who was on your site or who at a company has intent for your solutions. You're left wondering.
What does 6Sense pricing look like?
6Sense pricing typically starts at the $120k/year range. We have heard of exceptions that start closer to $50k; however, that's rare. An enterprise organization can expect to pay $250k+. This is due to their large market share and well-known brand name.
What's the difference between 6Sense and Identity Matrix?
6Sense is a legacy ABM platform that focuses on account-level intent signals. Identity Matrix is a person-level GTM platform that identifies the exact visitors on your site and who is in-market for your solutions. Both help with ABM, but Identity Matrix cuts right to who, when, and how you should reach out to the exact right person. 6Sense only provides suggested contacts.
Who does 6Sense help?
6Sense helps both sales and marketing teams. On the sales side, it helps identify target accounts that should be contacted. On the marketing side, it helps run display ads for in-market accounts. Both teams can get equal value out of this intelligence.
How long does 6Sense take to implement?
For a mid-market or enterprise organization, 6Sense can take several months and tens to hundreds of thousands of dollars to implement. You often need to hire consultants to help set it up, integrate with various platforms, and set up ad campaigns.