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Visitor identification remains a critical concern for B2B companies, yet many find RB2B insufficient. The platform's basic visitor tracking often leads to a low identification rate of 10-20% and frequent reliability issues, frustrating users.
RB2B essentially rebrands data from 5×5 and LiveIntent without proprietary technology.
These challenges drive businesses to seek alternatives like Identity Matrix for higher identification rates and reliable data. Let's explore the issues prompting users to consider other options and the crucial factors for making the right choice.
What is RB2B and Why Users Are Looking for Alternatives
RB2B is a website visitor identification tool designed for B2B companies, known for its straightforward lead generation. However, users are increasingly exploring alternatives.
Core Functionality of RB2B Explained
RB2B operates via a JavaScript snippet in your website's header, claiming to identify visitors through a "fully-permissioned, proprietary publisher network." It uses cookies, device IDs, and IP addresses for tracking. Visitor data is sent via Slack notifications, requiring admin login, and integrates with HubSpot and Salesforce for automated workflows.
Significantly, RB2B only identifies US-based traffic, utilizing IP ringfencing as a GDPR compliance measure by limiting its database to US profiles.
Growing Dissatisfaction Among Users
Despite its popularity, RB2B faces several user-reported issues:
- Limited Identification Capabilities: Although RB2B claims a 20-30% identification rate, actual rates can be as low as 8%. This reliance on 5×5 and LiveIntent's cookie matching is increasingly challenged by privacy measures from Google and Apple.
- Data Quality Concerns: Users report broken LinkedIn links and unreliable email addresses, limiting outreach options.
- Problematic Pricing Structure: Users pay for every captured lead regardless of quality, incurring costs even for brief visits.
The CEO of RB2B disclosed a 20% monthly customer churn rate, indicating persistent issues with value delivery and customer satisfaction.
The Search for RB2B Competitors
These limitations drive marketing teams to seek alternatives with better identification rates and methods beyond cookies. Companies desire detailed contact data, including verified emails and accurate mobile numbers, along with enhanced analytics and integration options.
As a result, businesses are exploring solutions like Identity Matrix that address these specific issues. Thorough testing is essential when considering a platform switch.
Limited Visitor Identification Capabilities
RB2B's technical limitations significantly impact its visitor identification, affecting lead generation and marketing ROI.
RB2B's 10-20% Identification Rate Problem
RB2B claims a 20-30% identification rate, but real results often fall to 10-20%. This leaves sales teams with incomplete data, unable to see actions from 80-90 out of every 100 visitors.
Cookie-Based Limitations in a Privacy-First World
RB2B's reliance on cookies, particularly LiveIntent's system, faces challenges from browser privacy updates. Google plans to phase out third-party cookies, and Apple's privacy updates directly threaten this technology.
How Identity Matrix Achieves 70% Identification Rates
Identity Matrix excels by identifying about 70% of US web traffic, thanks to digital fingerprinting and AI-driven matching. Their system processes over 5 trillion data points, matching device IDs, hashed emails, and mobile ad IDs, maintaining effectiveness despite stricter privacy regulations.
Identity Matrix employs proprietary machine learning and AI for unmatched B2B website visitor identification.
Inadequate Contact Data Quality Issues
RB2B's contact data quality poses significant challenges, impacting sales teams' outreach and conversion efforts.
Missing Personal and Work Email Addresses
RB2B primarily provides LinkedIn profiles with limited email access, making direct communication difficult. Users face deliverability issues due to outdated or inaccurate information. In contrast, Identity Matrix offers both personal and work emails with real-time verification, ensuring messages reach valid inboxes.
Unreliable LinkedIn Profile Matching
RB2B's LinkedIn profile matching often results in broken links and mismatched profiles, with rare updates. Identity Matrix continuously verifies LinkedIn profiles against current employment data, ensuring accurate connections with relevant individuals.
Mobile Number Accuracy: RB2B vs Identity Matrix
RB2B lacks mobile phone data, limiting communication channels. Identity Matrix boasts over 75% mobile number accuracy, surpassing industry leaders. Verified contact details enhance sales teams' connection rates.
Problematic Pricing Structure and Credit System
RB2B's pricing model and credit system frustrate customers, leading them to seek alternatives.
Paying for Bounced Visitors with RB2B
RB2B's credit system charges for every captured lead, regardless of quality or engagement duration, leading to wasted marketing budgets. The Pro Plan starts at $149/month for 150 contacts, with costs for data that often lacks sales potential.
Hidden Costs and Overage Charges
RB2B's tiered system encourages costly upgrades with "lower overage rates" on higher plans. The "free-forever" plan offers limited features, pushing users to paid tiers, where costs escalate quickly.
Identity Matrix's Selective Credit Usage Approach
Identity Matrix offers a more flexible pricing system, charging only for selected leads meeting user criteria. Its plans, starting at $149/month for 75 reveal credits, provide better value and control, with enterprise solutions for high-traffic sites.
Integration and Analytics Shortcomings
RB2B's integration limitations hinder its effectiveness, affecting visitor data utilization.
Limited CRM Integration Options
RB2B integrates with only three systems: HubSpot, Salesforce, and Clay (via webhook), forcing manual workarounds. Identity Matrix offers extensive integrations with major CRM platforms, marketing automation tools, sales enablement solutions, and over 7,000 apps via Zapier.
Absence of Behavioral Analytics
RB2B lacks behavioral analytics, creating blind spots in understanding visitor interactions. Identity Matrix provides comprehensive behavioral analysis, tracking visitor activity and identifying buying signals.
Missing Attribution Data for Marketing Teams
RB2B's lack of attribution data leaves marketing teams unable to optimize budgets based on visitor quality. Identity Matrix offers multi-touch attribution tracking, showing how prospects interact with your site and campaigns, enhancing ROI.
Comparison Table
Conclusion
RB2B's primary drawbacks impact B2B companies seeking reliable visitor identification. The platform's basic tracking identifies only 10-20% of visitors, with unreliable contact data and costly pricing.
Identity Matrix offers a superior alternative with 3.5x higher identification rates through advanced techniques. It provides verified contact information and a cost-effective credit system. The platform's extensive integration options and behavioral analytics address RB2B's shortcomings.
Identity Matrix is a practical solution for companies frustrated with RB2B's limitations. Try Identity Matrix free today to see how reliable visitor identification transforms your B2B marketing results.
FAQs
Q1. What are the main differences between RB2B and Identity Matrix? Identity Matrix offers higher identification rates, more accurate contact information, and a selective credit usage system, along with comprehensive analytics and better integration options.
Q2. How does Identity Matrix achieve higher identification rates? Identity Matrix uses advanced digital fingerprinting and AI-driven techniques, maintaining high identification rates despite privacy regulations.
Q3. What contact information does Identity Matrix provide? Identity Matrix provides personal and work emails, continuously validated LinkedIn profiles, and mobile numbers with over 75% accuracy, all verified in real-time.
Q4. How does the pricing structure differ between RB2B and Identity Matrix? RB2B charges for every captured lead, while Identity Matrix only charges for selected leads meeting user criteria, offering better budget value.
Q5. What integration capabilities does Identity Matrix offer? Identity Matrix integrates with major CRM platforms, marketing automation tools, sales enablement solutions, and over 7,000 applications through Zapier, providing advanced analytics and attribution tracking.
