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Sales teams worldwide switch from RB2B to Identity Matrix for multiple reasons, but there’s one that takes the cake - superior visitor identification rates. The numbers speak for themselves.
See Why Companies Choose Identity Matrix Over RB2B
Identity Matrix de-anonymizes 70% of US web traffic on average. RB2B? Just 10-20%.
Our customers identify 3-5x more web visitors than RB2B users. The math is simple - more identified visitors means more leads, more sales opportunities, and better ROI.
Let's compare the facts. From identification capabilities to pricing structures, see exactly why businesses pick Identity Matrix for their lead generation needs.
FACE TO FACE COMPARISON: Core Features
See the complete comparison here; however, if you’re looking for a quick summary, take a peek below:
Visitor Identification Power
RB2B
- Identifies just 20% of US web traffic
- Basic cookie and IP tracking
- Limited filtering
Identity Matrix
- De-anonymizes 70% of US visitors
- 3-5x more identified leads
- Advanced filtering
Contact Data Quality
RB2B
- Basic visitor details and lead information
- LinkedIn profiles only (and limited business email addresses)
- Limited data routing through CRMs
Identity Matrix
- Work and personal email addresses
- Mobile phone numbers
- LinkedIn profiles
- Real-time contact validation
- Behavioral analysis
- Attribution
Integration Power
RB2B connects with:
- HubSpot
- Salesforce
- Clay (via webhook)
Identity Matrix plugs into:
- Major CRMs (Salesforce, HubSpot)
- Marketing platforms (Marketo, ActiveCampaign)
- Sales tools (Apollo)
- 7,000+ apps via Zapier
- Analytics platforms
Both platforms offer Slack notifications.
Numbers Speak for Themselves
The choice is clear. More identified visitors. Better contact data. Broader integrations. Real-time validation ensures your sales team works with fresh, actionable leads - not outdated information.
Let's Compare the Facts: Pricing Plans
No contracts. No hidden fees. No mandatory upgrades.
Try Before You Buy
Identity Matrix Plans
- Full platform access
- No credit card needed
- All features unlocked
RB2B Pricing
- 7-day trial period
- Free-forever basic plan
- Limited features
Pricing That Makes Sense
Identity Matrix plans scale with your traffic after trying out the free trial:
Startup - $149/month
- Track 1,500 US visitors monthly
- 75 reveal credits
- Zapier integration ready
Pro - $849/month
- Handle 10,000 US visitors
- 500 reveal credits
- Full CRM integration suite
Plus - $1,799/month
- Monitor 25,000 US visitors
- 1,250 reveal credits
- Complete integration package
RB2B's credit system looks incredibly different. With Identity Matrix, you only use a credit on the leads that meet your ICP and engagement requirements. RB2B prices include a charge for every visitor identified, even if they bounced after a single second. It looks like this:
Free Plan
- 200 monthly credits
- Basic profiles only
- Slack alerts
- Simple dashboard
RB2B Pro - $149/month
- 150 contacts monthly
- Full contact data
- All integrations
Pro+ - $349/month
- 1,000 contacts monthly
- Lower overage rate
- Priority support
The Credit Difference
Identity Matrix reveals = full contact details, exports, integration pushes
RB2B credits = one profile view each
Scale Your Success
With Identity Matrix, you can get cheaper costs on a per-credit basis than every RB2B plan. Plus, if you have a large amount of traffic, scalability of the platform is a breeze:
- Custom plans for 25,000+ monthly visitors
- Enterprise solutions available
- Annual billing savings
- Zero hidden costs
Contact Accuracy You Can Trust
Identity Matrix boasts 75%+ mobile number accuracy. ZoomInfo, the company known for amazing data quality is at just 65%. Plus, every contact detail verified before delivery in real-time. Sales teams connect with decision makers, not dead ends.
Real-Time Updates Win Deals
RB2B
- LinkedIn profile matching only
- IP-based tracking limits
- Stale data risks
Identity Matrix:
- Instant contact verification
- Live email and phone validation
- Real-time behavior tracking
- Engagement analytics
Numbers Speak for Themselves
Identity Matrix shows exactly how prospects engage with your site. Track their journey, monitor behavior patterns, understand buying signals. No guesswork. Pure intelligence.
Sales teams need reliable data to close deals. Identity Matrix delivers:
- Fresh contact details
- Behavioral insights
- Engagement tracking
- Real-time updates
Real Results That Matter
Want proof? Our customers tell the story.
"Finding reliable personal email addresses and cell phone numbers never been easier." Keith Fine, Research Consultant.
The Numbers Don't Lie
Identity Matrix generates 25-35x more leads without extra traffic. How? Simple - we identify 3-7x more contacts than RB2B.
Marketing teams win with:
- Automatic high-intent visitor capture
- Real-time sales notifications
- Smart lead scoring
- Content engagement tracking
Start Your Free Trial
Still not 100% convinced why customers are switching from RB2B to Identity Matrix? You can see a further product comparison here.
However, there's no better way to put us to the test then to start a free trial of Identity Matrix.
FAQs
Q1. What are the main differences between RB2B and Identity Matrix in terms of visitor identification?
Identity Matrix identifies 70% of US website visitors, while RB2B only identifies 10-20%. Identity Matrix also provides more comprehensive contact information, including corporate and personal emails, mobile numbers, and LinkedIn profiles, with real-time validation.
Q2. How do the pricing structures of RB2B and Identity Matrix compare?
Both platforms offer tiered pricing based on usage. Identity Matrix's Startup Plan starts at $149/month for up to 1,500 US visitors, while RB2B's Pro Plan begins at $149/month for 150 contacts. Identity Matrix scales based on traffic volume, whereas RB2B uses a credit-based system.
Q3. What integration capabilities do these platforms offer?
Identity Matrix integrates with major CRMs, marketing platforms, sales tools, webhooks, CSV exports, and over 7,000 apps through Zapier. RB2B offers integrations with HubSpot, Salesforce, Clay, and various automation tools through webhooks.
Q4. How do RB2B and Identity Matrix differ in terms of data quality and coverage?
Identity Matrix processes over 5 trillion data points and offers real-time verification of contact information with over 75% mobile number accuracy. RB2B primarily focuses on LinkedIn profile matching and IP-based tracking, potentially limiting the freshness of visitor data.
Q5. What kind of performance improvements can companies expect when switching to Identity Matrix?
Companies using Identity Matrix report generating 25-35 times more leads without additional traffic, 13 times higher conversion rates for visitors progressing through deal stages, and 19 times increase in closed-won deals compared to generic targeting approaches.
