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Sales teams worldwide are making the switch from RB2B to Identity Matrix, largely due to superior visitor identification rates. The statistics are clear and compelling.
Why Companies Prefer Identity Matrix Over RB2B
Identity Matrix de-anonymizes about 70% of US web traffic, significantly outperforming RB2B's 10-20% range. This translates to our clients identifying 3-5 times more web visitors than those using RB2B. The math is simple: more identified visitors lead to more leads, enhanced sales opportunities, and a better return on investment (ROI).
Let's delve into the details. From identification capabilities to pricing structures, explore why businesses choose Identity Matrix for their lead generation needs.
Face-to-Face Comparison: Core Features
For a full comparison, click here. Here's a quick summary:
Visitor Identification Power
RB2B
- Identifies only 20% of US web traffic
- Basic cookie and IP tracking
- Limited filtering
Identity Matrix
- De-anonymizes 70% of US visitors
- 3-5 times more identified leads
- Advanced filtering
Contact Data Quality
RB2B
- Basic visitor details and lead information
- Limited to LinkedIn profiles and business emails
- Restricted CRM data routing
Identity Matrix
- Includes work and personal email addresses
- Mobile phone numbers
- LinkedIn profiles
- Real-time contact validation
- Behavioral analysis
- Attribution
Integration Power
RB2B connects with:
- HubSpot
- Salesforce
- Clay (via webhook)
Identity Matrix integrates with:
- Major CRMs (Salesforce, HubSpot)
- Marketing platforms (Marketo, ActiveCampaign)
- Sales tools (Apollo)
- 7,000+ apps via Zapier
- Analytics platforms
Both platforms offer Slack notifications.
Numbers Speak for Themselves
The choice is clear: more identified visitors, better contact data, broader integrations. Real-time validation ensures your sales team works with fresh, actionable leads, not outdated information.
Pricing Plans Comparison
No contracts, no hidden fees, no mandatory upgrades.
Try Before You Buy
Identity Matrix Plans
- Full platform access
- No credit card required
- All features unlocked
RB2B Pricing
- 7-day trial period
- Free-forever basic plan
- Limited features
Pricing That Makes Sense
Identity Matrix plans scale with your traffic after the free trial:
Startup - $149/month
- Track 1,500 US visitors monthly
- 75 reveal credits
- Zapier integration ready
Pro - $849/month
- Handle 10,000 US visitors
- 500 reveal credits
- Full CRM integration suite
Plus - $1,799/month
- Monitor 25,000 US visitors
- 1,250 reveal credits
- Complete integration package
RB2B's credit system differs significantly. With Identity Matrix, credits are used only for leads that match your ICP and engagement criteria. RB2B charges for every identified visitor, even those who bounce immediately. Here's a look:
Free Plan
- 200 monthly credits
- Basic profiles only
- Slack alerts
- Simple dashboard
RB2B Pro - $149/month
- 150 contacts monthly
- Full contact data
- All integrations
Pro+ - $349/month
- 1,000 contacts monthly
- Lower overage rate
- Priority support
The Credit Difference
Identity Matrix credits = full contact details, exports, integration pushes. RB2B credits = one profile view each.
Scale Your Success
Identity Matrix offers more cost-effective per-credit pricing than any RB2B plan. If your traffic is substantial, the platform’s scalability is effortless:
- Custom plans for over 25,000 monthly visitors
- Enterprise solutions available
- Annual billing savings
- No hidden costs
Contact Accuracy You Can Trust
Identity Matrix ensures 75%+ accuracy for mobile numbers, surpassing ZoomInfo's 65% data quality. Every contact detail is verified in real-time, ensuring your sales teams connect with decision-makers, not dead ends.
Real-Time Updates Win Deals
RB2B
- LinkedIn profile matching only
- IP-based tracking limits
- Stale data risks
Identity Matrix
- Instant contact verification
- Live email and phone validation
- Real-time behavior tracking
- Engagement analytics
Numbers Speak for Themselves
Identity Matrix reveals how prospects engage with your site, tracking their journey and monitoring behavior patterns to understand buying signals. No guesswork, just pure intelligence.
Sales teams need reliable data to close deals. Identity Matrix delivers:
- Fresh contact details
- Behavioral insights
- Engagement tracking
- Real-time updates
Real Results That Matter
Want proof? Our customers tell the story.
"Finding reliable personal email addresses and cell phone numbers has never been easier." Keith Fine, Research Consultant.
The Numbers Don't Lie
Identity Matrix generates 25-35 times more leads without additional traffic. How? We identify 3-7 times more contacts than RB2B.
Marketing teams win with:
- Automatic high-intent visitor capture
- Real-time sales notifications
- Smart lead scoring
- Content engagement tracking
Start Your Free Trial
Still not convinced why customers are switching from RB2B to Identity Matrix? See a further product comparison here. Start a free trial of Identity Matrix to experience it firsthand.
FAQs
Q1. What are the main differences between RB2B and Identity Matrix in terms of visitor identification?
Identity Matrix identifies 70% of US website visitors, while RB2B identifies only 10-20%. Identity Matrix offers more comprehensive contact information, including corporate and personal emails, mobile numbers, and LinkedIn profiles, with real-time validation.
Q2. How do the pricing structures of RB2B and Identity Matrix compare?
Both platforms offer tiered pricing based on usage. Identity Matrix's Startup Plan starts at $149/month for up to 1,500 US visitors, while RB2B's Pro Plan begins at $149/month for 150 contacts. Identity Matrix scales based on traffic volume, whereas RB2B uses a credit-based system.
Q3. What integration capabilities do these platforms offer?
Identity Matrix integrates with major CRMs, marketing platforms, sales tools, webhooks, CSV exports, and over 7,000 apps through Zapier. RB2B offers integrations with HubSpot, Salesforce, Clay, and various automation tools through webhooks.
Q4. How do RB2B and Identity Matrix differ in terms of data quality and coverage?
Identity Matrix processes over 5 trillion data points and offers real-time verification of contact information with over 75% mobile number accuracy. RB2B primarily focuses on LinkedIn profile matching and IP-based tracking, potentially limiting the freshness of visitor data.
Q5. What kind of performance improvements can companies expect when switching to Identity Matrix?
Companies using Identity Matrix report generating 25-35 times more leads without additional traffic, achieving 13 times higher conversion rates for visitors progressing through deal stages, and experiencing a 19 times increase in closed-won deals compared to generic targeting approaches.
