Anonymity is dead. We killed it.

Identity Matrix turns your dark traffic and obscure "intent signals" into unstoppable pipeline - legally, ethically, and dangerously fast.
Analytics Attribution Graphic
See 360 view of the customer journey.
Score and store high-intent leads.
See every page viewed by every visitor
Know exactly WHO is on your website

STOP GUESSING. START CLOSING

97% of your website visitors leave invisible. You can't close anonymous lurkers. Identity Matrix turns everyone into revenue.
  • Murderdark traffic
  • Reveal your hottest buyers instantly
  • Feed your CRM with real decision makers
  • Fuel growth with precision, not guesswork
  • No forms. No cookies. No friction.

ABM 2.0

The ROI for legacy ABM is dying. We need
Person-Level ABM.

Explore ABM 2.0

Sales

Turn cold outbound into warm outreach with person-level identification.
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Demand Gen

Drive sales-ready leads for your team while consolidating your growth stack.
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Marketing

AI optimizations, lead scoring, attribution, and more in a single platform.
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ABM

Replace legacy ABM systems with a person-level ABM platform for 3-5x ROI.
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How person-level intent works.

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1

Unmask your visitors

You can't sell anonymous visitors. We kill dark traffic, identifying nearly every US visitor on your website. Turn guesswork into real pipeline.

Get person-level identification for 70% of your anonymous web visitors to identify in-market leads before your competitors do.

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Shadow hot prospects

Get intelligence on how every prospect interacts with your site. Segment by persona, industry, and more to understand what they do and why.

With person-level analytics, you can understand and optimize the customer journey for each of your individual ICPs.

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2
SIT BACK WHILE YOUR LEADS ARE CAPTURED FOR YOU
Take action and execute!
3

Monitor social intelligence

Know who is easy to sell? Leads talking sh*t about your competitors. Understand who is in-market, how to reach them, and what they do/don't like.

With social intelligence, identify in-market buyers that haven't even come to your site yet. Once they come, identify and reach out to them.

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on-demand tour

we don't need opt-ins... we know who you are.

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14-Day Free Trial
No CC Required
Get the data your competitors want... before they do.

we dare you to compare us

In-Depth Comparison

Connect Identity Matrix with any app in your tech stack

The Death toll of dark traffic

97%

of visitors are anonymous -
they can't be sold.

0%

of anonymous visitors
become pipeline

100%

of Identity Matrix users see
new ready-to-buy leads

Join the Ranks

14-Day Free Trial
No CC Required

You have lurkers on your site right now.

Identity Matrix turns your dark traffic and obscure "intent signals" into unstoppable pipeline - legally, ethically, and dangerously fast.

DON'T BE SHY

All the A’s for your q’s.

What if I already identify web traffic?

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Identity Matrix identifies 3-5x more US web visitors down to the exact person than any platform on the market. Let the number speak for themselves and test the platform out yourself.

What if I already use ABM tools?

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Every ABM platform on the market lacks one thing: person-level intent.

They can be great for seeing if a company is in-market for something, but they don't tell you who is already in-market for you at a person-level. That's what Identity Matrix does for you.

Is this legal?

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Yes!

Everything we do at Identity Matrix is 100% legal in the U.S. We do not de-anonymize or track overseas visitors to your website.

In addition, every de-anonymized visitor has opted into partner marketing at some point in time, making them valid opt-in recipients.

What analytics are included?

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Everything.

  • Multi-touch attribution (every touch point!)
  • Customer journey analysis
  • Web traffic quality (what % of your traffic is your ICP?)
  • ICP engagement analysis
  • How can you improve your website CRO

How reliable is the data?

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Identity Matrix has industry-leading accuracy and quality contact information. While our competitors provide some info, it's hit or miss. We verify and validate every email and phone number in real-time for you.

While no data provider is going to be 100% accurate, we strive to have the best metrics on the market and have done so so far!

Is Identity Matrix GDPR and CCPA compliant?

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Yes, absolutely.

Since every lead has opted in to partner marketing and we only de-anonymize US traffic, Identity Matrix is fully compliant with state and federal privacy laws.

You can see details on each privacy framework we abide by at help.identitymatrix.ai.

Does Identity Matrix work for companies outside of the U.S.?

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Yes, Identity Matrix works for overseas organizations; however, you're only going to get data on U.S. visitors.

You will be able to see who is creeping on your site and get their contact info so your sales and marketing folks, in the US or not, can reach out to US, in-market, high-intent visitors.