Pattern-Disrupting Openers

Introduction to Pulse

Updated over a week ago

What is Pulse?

Pulse by Identity Matrix de-anonymizes 50% of your US web traffic down to the exact visitor on your site. You're able to see:

• Who visited
• Pages viewed
• • Time on page
  • Date/time visited
• Returned visits
• Lead score
• Full contact profile
• • Job information
  • Contact information
  • • Including mobile phone
  • Firmographics

What to do with Pulse?

Your sales and marketing team will be able to do anything they please with the data.

1. Email nurture prospects
2. Retargeting via ads
3. 1. The personal emails provided will increase the match rate across ad networks
4. Outreach to hot leads
5. Understand user behavior
6. Enrich CRM data

Is Pulse privacy compliant?

Yes!

See full documentation on our compliance with the CCPA, NYPA, and GDPR