What is Identity Matrix? Overview & Key Features

Welcome to the Future of Revenue Intelligence

In today’s B2B landscape, traditional analytics platforms fall short. You know people are visiting your site — but who are they? What companies do they work for? What are they actually interested in?

Identity Matrix answers these questions in real time.

It’s the first person-level website intelligence and attribution engine built for marketing, sales, and RevOps teams that need to move fast and win faster.

Whether you’re launching an ABM campaign, scoring leads, or proving marketing ROI, Identity Matrix gives you what no other platform can: a clear view of who’s on your website — and what they want.

What Is Identity Matrix?

At its core, Identity Matrix is a visitor identification and analytics platform that turns anonymous website traffic into actionable sales intelligence.

We combine world-class contact data, intent signals, and journey tracking into a single, intuitive dashboard — so you’re no longer guessing who’s in-market.

Use it to:

• Identify and prioritize high-intent visitors
• Enrich form submissions instantly
• Trigger personalized outbound sequences
• Optimize campaigns with multi-touch attribution

And do it all while remaining 100% compliant with global privacy laws.

Why Identity Matrix Exists

Other tools like Google Analytics, HubSpot, or Clearbit give you partial views. But in 2025, partial doesn’t cut it.

Identity Matrix was built to:

• Help sales know exactly who to talk to — and when
• Help marketers prove the ROI of every campaign
• Help RevOps streamline the flow from lead to revenue

It’s the full-funnel visibility platform built for the way modern teams work.

Key Features That Set Identity Matrix Apart

✅ Person-Level Intent Signals

Track individuals — not just accounts — across their full site journey. See which pages they visited, how long they stayed, what content they engaged with, and what behavior signals true intent.

Use case: Prioritize a prospect who visited your pricing page 3 times this week but hasn’t filled out a form yet.

✅ Social Intent Signals (Coming April 2025)

See when someone engages with your brand on social media — then visits your site. Combine LinkedIn, X (Twitter), and other social actions with web behavior to detect when interest is peaking.

Use case: Trigger a personalized email after someone likes your LinkedIn post and browses your solutions page.

✅ Form Enrichment

Turn partial or low-quality form submissions into enriched lead records with full contact info.
Stop asking for 6 fields — just ask for name and email, and we’ll do the rest.

Use case: A lead types in "[email protected]" — we return full name, title, company, phone number, and social links.

✅ Market-Leading Contact Data

We’ve partnered with the top identity providers to give you unmatched accuracy — including the #1 mobile phone number database on the market.
When someone visits your site, we match them to verified B2B profiles you can actually use.

Use case: Feed your SDRs enriched leads with verified mobile numbers, not outdated landlines.

✅ Persona-Level Analytics

Break down traffic by persona, not just company or industry.
See how CMOs engage differently than SDRs — and tailor your messaging accordingly.

Use case: Discover that decision-makers are reading case studies while analysts are reading product pages.

✅ Multi-Touch Attribution

Get the full picture — from first touch to closed deal.
Identity Matrix tracks every visit, click, and conversion path across all channels and all sessions.

Use case: See how a LinkedIn ad → ebook download → retargeting ad → demo request journey led to revenue.

✅ Chatbot Lead Enrichment (Coming April 2025)

Equip your chatbots with full visitor context, in real-time.
We enrich live chat sessions so your bots (and reps) can personalize conversations on the spot.

Use case: A visitor starts a chat — your bot already knows their name, company, and last 3 page visits.

Other Features You’ll Love

• 🔄 CRM & MAP Integrations (HubSpot, Salesforce, Marketo)
• 🔔 Real-Time Alerts when high-intent visitors return
• 🎯 ABM Filters to segment by target accounts and ICP fit
• 🛡️ Privacy-First Tracking using first-party data only (no third-party cookies required)

Who Should Use Identity Matrix?

Marketing teams

• See what’s working. Optimize campaigns. Prove ROI.

Sales teams

• Know who’s in-market. Personalize outreach. Shorten the cycle.

Revenue Operations

• Automate lead scoring. Improve routing. Forecast pipeline more accurately.

Leadership

• Make data-driven decisions with full-funnel visibility.

What’s Next?

Ready to set up Identity Matrix in just 10 minutes?
Check out our next article: [How to Set Up Identity Matrix in 10 Minutes]

👇 Start Now

You’re minutes away from identifying your next best customer.
[Set up your Identity Matrix account] or [Book a demo] to see it live.

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